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It has been referred to as the “most powerful company in the world” and one of the world’s most valuable brands due to its market dominance, data collection, and technological advantages in the area of artificial intelligence. The company went public via an initial public offering IPO in In , Google was reorganized as a wholly owned subsidiary of Alphabet Inc. Google is Alphabet’s largest subsidiary and is a holding company for Alphabet’s Internet properties and interests.

The company has since rapidly grown to offer a multitude of products and services beyond Google Search , many of which hold dominant market positions. Google is known for its highly ambitious technological innovations aimed at solving humanity’s biggest problems.

Google and YouTube are the two most visited websites worldwide followed by Facebook and Twitter. Google is also the largest search engine, mapping and navigation application, email provider, office suite, video sharing platform, photo and cloud storage provider, mobile operating system, web browser, ML framework, and AI virtual assistant provider in the world as measured by market share.

On the list of most valuable brands , Google is ranked second by Forbes [20] and fourth by Interbrand. While conventional search engines ranked results by counting how many times the search terms appeared on the page, they theorized about a better system that analyzed the relationships among websites. Page and Brin originally nicknamed the new search engine ” BackRub “, because the system checked backlinks to estimate the importance of a site. Rajeev Motwani and Terry Winograd later co-authored with Page and Brin the first paper about the project, describing PageRank and the initial prototype of the Google search engine, published in Eventually, they changed the name to Google ; the name of the search engine was a play on the word googol , [22] [37] [38] a very large number written 10 1 followed by zeros , picked to signify that the search engine was intended to provide large quantities of information.

The domain name www. Craig Silverstein , a fellow PhD student at Stanford, was hired as the first employee. This initial investment served as a motivation to incorporate the company to be able to use the funds. The meeting was set for 8 AM at the front porch of David’s home in Palo Alto and it had to be brief because Andy had another meeting at Cisco, where he now worked after the acquisition, at 9 AM. Andy briefly tested a demo of the website, liked what he saw, and then went back to his car to grab the check.

Google received money from two other angel investors in Amazon. Shiram knew Bezos because Amazon had acquired Junglee, at which Shiram was the president. It was Shiram who told Bezos about Google. Bezos asked Shiram to meet Google’s founders and they met 6 months after Shiram’s had made his investment when Bezos and his wife were in a vacation trip to the Bay Area.

Google’s initial funding round had already formally closed but Bezos’ status as CEO of Amazon was enough to persuade Page and Brin to extend the round and accept his investment. Larry and Sergey however insisted in taking investments from both. In March , the company moved its offices to Palo Alto, California , [54] which is home to several prominent Silicon Valley technology start-ups. In , after outgrowing two other locations, the company leased an office complex from Silicon Graphics , at Amphitheatre Parkway in Mountain View, California.

Additionally, in Google’s Investors felt the need to have a strong internal management, and they agreed to hire Eric Schmidt as the chairman and CEO of Google. He had been trying to find a CEO that Sergey and Larry would accept for several months, but they rejected several candidates because they wanted to retain control over the company.

Eric wasn’t initially enthusiastic about joining Google either, as the company’s full potential hadn’t yet been widely recognized at the time, and as he was occupied with his responsibilities at Novell where he was CEO. On August 19, , Google became a public company via an initial public offering. By , Google was handling approximately 3 billion searches per day. To handle this workload, Google built 11 data centers around the world with several thousand servers in each.

These data centers allowed Google to handle the ever-changing workload more efficiently. In May , the number of monthly unique visitors to Google surpassed one billion for the first time.

Google announced the launch of a new company, called Calico , on September 19, , to be led by Apple Inc. In the official public statement, Page explained that the “health and well-being” company would focus on “the challenge of ageing and associated diseases”. On January 26, , Google announced it had agreed to acquire DeepMind Technologies , a privately held artificial intelligence company from London.

A Google spokesperson declined to comment on the price. According to Interbrand’s annual Best Global Brands report, Google has been the second most valuable brand in the world behind Apple Inc.

On August 10, , Google announced plans to reorganize its various interests as a conglomerate named Alphabet Inc. Google became Alphabet’s largest subsidiary and the umbrella company for Alphabet’s Internet interests. On August 8, , Google fired employee James Damore after he distributed a memo throughout the company that argued bias and ” Google’s Ideological Echo Chamber ” clouded their thinking about diversity and inclusion, and that it is also biological factors, not discrimination alone, that cause the average woman to be less interested than men in technical positions.

Between and , tensions between the company’s leadership and its workers escalated as staff protested company decisions on internal sexual harassment, Dragonfly , a censored Chinese search engine, and Project Maven , a military drone artificial intelligence, which had been seen as areas of revenue growth for the company.

The company subsequently announced that “48 employees have been fired over the last two years” for sexual misconduct. On March 19, , Google announced that it would enter the video game market, launching a cloud gaming platform called Google Stadia. On June 3, , the United States Department of Justice reported that it would investigate Google for antitrust violations.

Ready’s role will not be directly involved with Google Pay. Such measures included slowing down hiring for the remainder of , except for a small number of strategic areas, recalibrating the focus and pace of investments in areas like data centers and machines, and non-business essential marketing and travel. The Google services outages disrupted Google services: one in August that affected Google Drive among others, another in November affecting YouTube , and a third in December affecting the entire suite of Google applications.

All three outages were resolved within hours. In , the Alphabet Workers Union was founded, composed mostly of Google employees. In January , the Australian Government proposed legislation that would require Google and Facebook to pay media companies for the right to use their content.

In response, Google threatened to close off access to its search engine in Australia. In April , The Wall Street Journal reported that Google ran a years-long program called ‘Project Bernanke’ that used data from past advertising bids to gain an advantage over competing for ad services. This was revealed in documents concerning the antitrust lawsuit filed by ten US states against Google in December.

In , Google began accepting requests for the removal of phone numbers, physical addresses and email addresses from its search results. It had previously accepted requests for removing confidential data only, such as Social Security numbers, bank account and credit card numbers, personal signatures, and medical records. Even with the new policy, Google may remove information from only certain but not all search queries. It would not remove content that is “broadly useful”, such as news articles, or already part of the public record.

Google indexes billions of web pages to allow users to search for the information they desire through the use of keywords and operators. Google launched its Google News service in , an automated service which summarizes news articles from various websites. Google generates most of its revenues from advertising. This includes sales of apps, purchases made in-app, digital content products on Google and YouTube, Android and licensing and service fees, including fees received for Google Cloud offerings.

In addition to its own algorithms for understanding search requests, Google uses technology its acquisition of DoubleClick , to project user interest and target advertising to the search context and the user history. In , Google launched ” AdSense for Mobile “, taking advantage of the emerging mobile advertising market.

Google Analytics allows website owners to track where and how people use their website, for example by examining click rates for all the links on a page. Google Ads allows advertisers to display their advertisements in the Google content network, through a cost-per-click scheme. Industry reports in claimed that approximately 14 to 20 percent of clicks were fraudulent or invalid.

Google offers Gmail for email , [] Google Calendar for time-management and scheduling, [] Google Maps for mapping, navigation and satellite imagery , [] Google Drive for cloud storage of files, [] Google Docs , Sheets and Slides for productivity, [] Google Photos for photo storage and sharing, [] Google Keep for note-taking , [] Google Translate for language translation, [] YouTube for video viewing and sharing, [] Google My Business for managing public business information, [] and Duo for social interaction.

Some Google services are not web-based. Google Earth , launched in , allowed users to see high-definition satellite pictures from all over the world for free through a client software downloaded to their computers.

Google develops the Android mobile operating system , [] as well as its smartwatch , [] television , [] car , [] and Internet of things -enabled smart devices variations. In , the Chromebook was introduced, which runs on Chrome OS.

In July , Google introduced the Chromecast dongle, which allows users to stream content from their smartphones to televisions. In June , Google announced Google Cardboard , a simple cardboard viewer that lets user place their smartphone in a special front compartment to view virtual reality VR media.

On September 24, , [] Google launched Google for Entrepreneurs , a largely not-for-profit business incubator providing startups with co-working spaces known as Campuses, with assistance to startup founders that may include workshops, conferences, and mentorships. On March 15, , Google announced the introduction of Google Analytics Suite, “a set of integrated data and marketing analytics products, designed specifically for the needs of enterprise-class marketers” which can be integrated with BigQuery on the Google Cloud Platform.

Among other things, the suite is designed to help “enterprise class marketers” “see the complete customer journey “, generate “useful insights”, and “deliver engaging experiences to the right people”.

In February , Google announced the Google Fiber project, with experimental plans to build an ultra-high-speed broadband network for 50, to , customers in one or more American cities. In April , Google announced Project Fi , a mobile virtual network operator, that combines Wi-Fi and cellular networks from different telecommunication providers in an effort to enable seamless connectivity and fast Internet signal. Google’s initial public offering IPO took place on August 19, These ticker symbols now refer to Alphabet Inc.

Google uses various tax avoidance strategies. On the list of the largest information technology companies , it pays the lowest taxes to the countries of origin of its revenues.

Such techniques lower its non-U. In , Google said it had overhauled its controversial global tax structure and consolidated all of its intellectual property holdings back to the US. In , Google ranked 5th in lobbying spending, up from th in In , the company ranked 2nd in campaign donations of technology and Internet sections. The name “Google” originated from a misspelling of ” googol “, [] [] which refers to the number represented by a 1 followed by one-hundred zeros.

Page and Brin write in their original paper on PageRank : [34] “We chose our systems name, Google, because it is a common spelling of googol, or 10 and fits well with our goal of building very large-scale search engines.

The original Google logo was designed by Sergey Brin. Subsequent Google Doodles were designed by an outside contractor, until Larry and Sergey asked then- intern Dennis Hwang to design a logo for Bastille Day in From that point onward, Doodles have been organized and created by a team of employees termed “Doodlers”. Google has a tradition of creating April Fools’ Day jokes. Its first on April 1, , was Google MentalPlex which allegedly featured the use of mental power to search the web.

Google’s services contain easter eggs , such as the Swedish Chef ‘s “Bork bork bork,” Pig Latin , “Hacker” or leetspeak , Elmer Fudd , Pirate , and Klingon as language selections for its search engine. On Fortune magazine’s list of the best companies to work for, Google ranked first in , and , [] [] [] and fourth in and As of September 30, , [update] Alphabet Inc.

Google’s employees are hired based on a hierarchical system.



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